Personnel from various media houses met at the Labadi Beach Hotel on Friday, August 20th for MTN Ghana’s 2021 Media Forum, which was conducted as part of celebrations commemorating MTN Ghana’s 25th anniversary.
2021 Media Forum held in Accra
The event, which was attended by MTN Ghana’s top brass, including CEO Selorm Adadevoh, as well as media heavyweights like Mr Roland Affail Monney, GJA president, was used to highlight the telecom service provider’s achievements and impact on the local economy over the last 25 years, from 1996 to the present.
Mr. Selorm Adadevoh described the MTN experience thus far, from the beginning of operations in 1996 to numerous milestones throughout the year, including the debut of 3G, MoMo, MTN Foundation, 4G LTE, IPO raising over a billion Ghana Cedis, and 4G+, to name a few.
He reaffirmed MTN’s desire for growth in the future, stating that the company plans to continue its position at the vanguard of Ghana’s digital progress while also continuing to invest in Ghana’s and Africa’s digital infrastructure.
MTN will depart other markets to focus on Africa, with $200 million being invested in infrastructure this year, to support the growth and evolution of digital needs in Ghana and across the continent.
Mr. Adadevoh pointed out that data services are in high demand, with the average MTN subscriber consuming 4GB of data per month, up 50% from the previous year. This necessitates infrastructure investment.
He went on to explain that in order for Ghana to achieve its goal of becoming a digital economy, it must invest in infrastructure; otherwise, the goal will remain a pipe dream.
Continuing his speech, he discussed how MTN Business focuses on SMEs by offering inexpensive business connectivity, unified communication solutions, thought leadership platforms, productivity tools and platforms, and partnering with SME support organizations.
Built on 5 pillars, namely
- Fintech solutions (MoMo).
- Digital services (Ayoba).
- Enterprise services
- Network as a Service (NaaS)
- API marketplace (Chenosis).
Customer Care 2.0
A self-service-centric strategy that focuses on putting power into the hands of customers so they can do things on their own.
This will be achieved by
- Designing processes from the customer’s point of view
- Educating customers to interact on digital channels.
- Maintaining a consistent customer experience across all channels.
Etornam Siaw of Media General guest moderated the event with music provided by the award-winning Alabaster Box who started off with their popular ‘Akwaaba’ song. Eno Fosuah providing a spoken word performance to round off the entertainment segment of the event.