Google Pay

How To Open A Fixed Deposit On Google Pay, Things To Know

Google Pay has teamed up with Setu, an Indian fintech business, to allow customers to book fixed deposits. Even if you don’t have an account with the offering bank, you can open an FD with a few simple clicks if you’re a GPay user. Here’s how to open a fixed deposit in Google Pay, step by step.

Everything About Fixed Deposits (FDs) on Google Pay

1 GPay has partnered with Setu to offer Equitas Small Finance Bank FD services.

2 You can hire FD for as little as seven days and as much as a year.

3 Mandatory Aadhaar-OTP-based KYC verification is required.

Because fixed deposits account for the majority of savings in India, Google Pay has teamed up with Setu, an API infrastructure startup, to offer Equitas Small Finance bank FD services. It also collaborates with Ujjivan and AU small financing institutions to deliver its services to the market.

You can book FDs of various tenures with interest rates ranging from 3.5 per cent for the shortest FD to 6.35 per cent for the one-year FD in the beta version of API.

READ ALSO: Apple Reportedly Hosting Multiple September Events To Launch New iPhones, iPads

You do not need to have an account with the issuing bank to book an FD. All you have to do now is complete the Aadhaar-based KYC verification.

How to Make a Fixed Deposit with Google Pay

1 On your phone, open the Google Pay app.

2 At the bottom, next to “Businesses and bills,” click Explore.

3 Look for “Equitas Small Finance Bank” on the internet.

4 Open an Equitas FD by clicking on Equitas Small Finance Bank.

5 You’ll see a quick overview of fixed deposits on the next screen, along with the ability to compute the interest rate.

6 Select Invest Now from the drop-down menu.

7 Choose whether or not you are a senior citizen. Then, specify the required amount and timeframe (min 10 days- max 1 year).

8 Select Proceed to KYC from the drop-down menu.

9 Proceed by entering your Aadhaar card’s pin code.

10 Finally, validate your Google account and mobile number, as well as your PAN and Aadhaar numbers.

11 Use Google Pay UPI to complete the transaction.

You can only open one fixed deposit at this time, with a minimum of Rs. 5,000 and a maximum of Rs. 90,000. Furthermore, the maximum period is limited to one year. Check out the FAQ section below for more information.

Offered FD Interest Rates

Below are the fixed deposit interest rate (per annum) offered for different tenures.

  • 7 – 29 days = 3.5%
  • 30 – 45 days= 3.5%
  • 46 – 90 days= 4%
  • 91 – 180 days= 4.75%
  • 181 – 364 days= 5.25%
  • 365 – 365 days= 6.35%

*Senior citizens are eligible for extra 0.50% p.a.

Frequently Asked Questions (FAQs)

1. Do I Need an Equitas Bank Account to Book an FD in Google Pay?

No. To book a fixed deposit via Google Pay, you don’t need a bank account with Equitas (the offering bank).

2. Can a current Equitas customer open a GPay FD?

You cannot book an FD through this service if you already have an Equitas account. They may, however, enable it in the future.

3. What is the difference between booking FD using Google Pay and booking directly with Equitas?

No. The FD purchased with Google Pay is essentially the same as one purchased through an Equitas Small Finance Bank branch or online. The FD is directly booked in your name and KYC with Equitas.

4. What is the maximum number of FDs I can book at this time?

Because the feature is currently in development and is dependent on Aadhaar-OTP based KYC processing, you can only book one FD at this time. Video KYC will be available shortly on Google, allowing users to book several FDs.

5. What is the minimum and maximum amount, as well as the length of time?

You can currently deposit a minimum of Rs. 5,000 and a maximum of Rs. 90,000, respectively. The time span can be anywhere from ten days to a year.

Google will be adding options for extended tenures in the near future.

6. What Happens When the FD Grows Up?

The maturity amount (principal and interest) will be remitted to your bank account after the FD expires. It will be credited to the same bank account as was used to pay for the FD when it was booked.

7. Is It Possible to Withdraw My FD at Any Time?

Through the Google Pay app, you can close your FD at any time before the maturity date. When you choose to withdraw your money early, the interest rate you’ll be charged is determined by how long you’ve had the FD. Your initial investment will remain secure at all times.

8. Can I Trust Equitas Small Finance Bank With My Money?

Equitas Small Finance Bank is a microfinance institution that first opened its doors in 2016. To compete with huge public and private banks, it, like other small banks, is offering competitive interest rates.

It is a scheduled commercial bank regulated by the RBI. Furthermore, the DICGC of India ensures the sum up to Rs. 5,00,000 (principal and interest) (Deposit Insurance and Credit Guarantee Corporation).


This covered how to open a fixed deposit with Equitas on Google Pay, as well as some frequently asked questions. While FDs aren’t a viable investment because they hardly offer a real return above inflation, having a one-click deposit option for customers is convenient.

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Windows Updates

How to Find Windows Updates on Computer

The Windows Update service makes it simple to install Windows updates. Manually downloading updates when they become available on Microsoft’s official website is possible. However, updating using the Windows Update service is highly recommended because it is easier and safer.

The Windows Update service has seen various adjustments throughout the years. Because Microsoft has produced new Windows versions on a regular basis, this is the case. Windows updates were previously installed by visiting the official Windows Update website.

Thankfully, recent Windows editions provide a unique integrated Windows Update mechanism that provides extra alternatives. We’ve covered the best technique to check for updates based on the version of the Windows Operating System you’re using right now in this post.

READ ALSO: Windows Users Can Now Manage Their iCloud Passwords

Note: To guarantee you’re following the steps correctly, you need to know which edition of Windows OS is currently installed on your machine.

Find and Install Updates in Windows 10

If you’re running the Windows 10 operating system, the ‘Settings’ pane has ‘Windows Update.’ To go there, follow these steps:

First, go to the ‘Windows Start’ menu.

Step 2: Select ‘Settings’ from the drop-down menu (the gear icon to the left)

Step 3: Select ‘Update & Security and then ‘Windows Updates’ on the left side of the ‘Settings’ window.

Select the ‘Check for updates’ option to see if any Windows 10 updates are available.

Note: Windows 10 is designed to automatically download and install updates. This will happen as soon as you finish your check or when you aren’t using your computer with some updates.

Find and install Updates in Vista, Windows 7, and Windows 8

Windows Updates can be found in the ‘Control Panel’ in Windows Vista, Windows 7, and Windows 8. The ‘Windows Update’ applet is included as an applet within the ‘Control Panel’ in these editions of Windows, replete with update history, configuration settings, and more.

So, here are the steps to get to Windows Update:

First, go to the ‘Windows Start’ menu.

Step 2: Select ‘Control Panel.’

Step 3: Choose ‘Windows Update’ from the drop-down menu.

To detect new and uninstalled updates, select ‘Check for updates.’ Depending on what edition of Windows you have and how you have configured your ‘Windows Update’, installation may occur automatically or require you to do it using the ‘Install Updates’ option.

Note that Windows 7 is no longer supported by Microsoft. If you use this operating system, you should be aware that the company does not provide updates. If you have any updates from the Windows Update application, they were not deployed since the support for this operating system terminated in 2020. The same may be said with Windows Vista (It was discontinued and no longer supported).

Find and Install Updates in Windows 98, Windows ME, Windows 2000, and Windows XP

Windows Update is accessed via a service housed on Microsoft’s official Windows Update website in Windows XP and older versions. Any available updates, as well as some minor configuration changes, are displayed in the ‘Control Panel applet and Windows Update application in recent editions of Windows.

Finding and installing uninstalled updates is a simple process. All you have to do is go to Microsoft’s Windows Update website and click the appropriate links and buttons.

Note that Windows XP is no longer supported by Microsoft. If you use this operating system, you should be aware that the company does not provide updates. If any updates for Windows XP PCs are accessible on the Windows Update website, they have not been installed since the operating system’s support ended in 2014. The same may be said for Windows versions prior to Windows XP.

Finally, Installing Windows Updates

Apart from the Windows Update service, there are other ways to install Windows updates. Remember that you can download individual updates for your operating system from Microsoft’s Download Center and then manually install them.

Alternatively, a software updater program can be used. These software utilities are available for download for free and are designed to update non-Microsoft apps particularly. You can use the ‘download Windows Update’ feature on some of them.

Also, keep in mind that the vast majority of Windows Updates are downloaded and installed automatically. Your operating system, on the other hand, must be set up to accept automatic updates. Let us know if you need assistance configuring Update settings, and we’ll be happy to assist you.

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Customize Your Windows 11 Taskbar

How To Customize Your Windows 11 Taskbar

If you’ve recently upgraded from Windows 10 to Windows 11, you might notice that your taskbar isn’t quite as customizable — or as useful — as it once was. The old, familiar Start menu, with its changeable Live Tiles, is no longer available.

The search box is no longer located in the taskbar, but must be reached by first going to the Start menu, which is an additional step. (Though many may regard the fact that Cortana is no longer automatically included in that search field to be a plus.)

Another thing to note is that the taskbar is now permanently anchored to the bottom of the screen, so if you want it on top or on either side, you’re out of luck.

As you might expect, Windows users have already posted remedies for at least some of these difficulties – as long as you’re okay with fiddling with your Windows Registry. One, for example, claims to allow you to relocate the taskbar to the top of the screen, while another claims to allow you to adjust the taskbar’s size.

READ ALSO: Vodafone Renews Its Relationship With Workplace To Build Bridges In a Hybrid World

It’s likely that Microsoft will reintroduce some of these features in future OS upgrades. For the time being, let’s focus on how to customize your Windows 11 taskbar.


Pinning an app to the taskbar at the bottom of the screen can feel a little strange. There are numerous options for dealing with it:

1 If an app is running, a line will display beneath its icon in the taskbar to indicate that it is active. 

Right-click on the icon and select “Pin to taskbar” if you want its icon to stay in the taskbar even after you’ve closed it.

2You can also pin an app to the Taskbar if it isn’t running but has an icon on your desktop. Right-click the desktop icon and select “Show more options” from the drop-down menu. A lengthier menu will appear, with “Pin to taskbar” around two-thirds down.

3 You can also right-click on the app you want by clicking on the Start symbol, selecting the “All apps” button, and then right-clicking on it. If you don’t see “Pin to taskbar” in the pop-up menu, pick “More” and “Pin to taskbar” will appear.


To unpin an app from the taskbar, simply right-click on the icon and select “Unpin from the taskbar.”

It takes a little more work to delete a few of the icons. The Start menu icon cannot be removed, as one might assume. Four additional icons, however, cannot be removed but can be concealed. The simplest way to do so is to:

1 Right-click on the taskbar to bring up the context menu.

2 Select “Taskbar settings” from the drop-down menu. (Alternatively, go to “Settings” > “Personalization” > “Taskbar” to get there.)

3 Toggle off any of the four icons you want to hide: “Search,” “Task view,” “Widgets,” or “Chat.”


Those of us who have used Windows 10 (or 7 or older versions) have been accustomed to entering the Start menu from the lower left-hand corner of the screen. If your hand continues sliding to that corner due to muscle memory, you can relocate the center app icons to the left instead:

1 Select “Taskbar settings” from the context menu by right-clicking on the taskbar.

2 Select “Taskbar behaviors” from the drop-down menu.

3 Find “Taskbar alignment” and click the right-hand icon that says “Center.” Instead, choose “Left.”

4 When you close the settings window, you’ll notice that the taskbar app icons have shifted to the left, with the Start menu symbol in the corner.

In addition to moving your icons to the left, the “Taskbar behaviors” area of the settings allows you to do more. It also allows you to automatically hide the taskbar (which has been a taskbar behavior for a long time); show a badge on taskbar apps to let you know if you have any unread messages; control how the taskbar works on multiple displays, and show a clean desktop by clicking on the taskbar’s far-right corner.


While the taskbar corner icons and the overflow window aren’t really new, I had no idea what they were named until now. To be honest, when I first heard the phrase “taskbar corner overflow,” I imagined a cascade of program icons cascading down the screen like Niagara Falls.

The corner icons, it turns out, are the icons on the taskbar’s right corner that display the time and date, battery status, volume level, and Wi-Fi status, among other things. When you pick the arrow to the left of those corner icons, the overflow displays as a small pop-up menu.

The icons in the overflow window are primarily intended to alert you when something needs to be done, such as messages that have come or an update that is required. This is especially useful for programs that run in the background, such as Discord; you can easily shut them off from the overflow by right-clicking on the icon and selecting “quit.”

While the majority of the Windows corner icons are permanent, some, such as the Pen menu, Touch keyboard, and Virtual touchpad, can be concealed. They’re accessible via the same taskbar settings menu that allows us to relocate icons to the left; simply select “Taskbar corner icons” and turn off the ones you don’t want to view.

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SIM Card Re-Registration

Sim Card Re-registration In Ghana And How To Link To Ghana Card Right Away

The Ministry of Communications and Digitalisation (MoCD) has commenced the National SIM Card Re-Registration Exercise across the country.

Network operators or service providers are required by the Subscriber Identity Module Registration Regulations, 2011, L. I 2006, to activate a Subscriber Identity Module (SIM) only after the subscriber registers the SIM as directed by the NCA.

Mrs Ursula Owusu-Ekuful, Minister for Communications and Digitalisation, stated this on Sunday, September 5, 2021, at the Minister’s Press Briefing at the Ministry of Information’s Press Center.

According to her, every subscriber must provide their name, residential or occupational address, date of birth, and an identification document in the case of an individual; a Certificate of Incorporation in the case of a corporation; or a registration in the case of a partnership or an unincorporated body of persons; and a Certificate of Incorporation in the case of a partnership or an unincorporated body of persons. For the registration of SIM cards of citizens, foreign residents, and foreigners staying in Ghana for more than 90 days, only the National Identity Card (Ghana Card) provided to an individual may be utilized.

She went on to say that foreigners residing in Ghana for fewer than 90 days must have a valid passport or another travel document.

“This isn’t the first attempt to register sims,” she explained, “but all earlier attempts failed due to a lack of a genuine secure identification paper.” Mrs Owusu-Ekuful stated that the aforementioned issue resulted in an influx of pre-registered SIM Cards in the system, resulting in our incapacity to identify and trace persons who use the SIM cards to conduct crimes.

“Because of the prevalence of fake IDs and the lack of a system for checking IDs, unscrupulous individuals were able to obtain hundreds of SIM Cards for SIM Boxing, resulting in a loss of money for the state.” “This time, the Ghana card offers the foundation for a successful sim registration procedure,” she explained.

Registration’s Advantages

“SIM registration, when done correctly, as we intend to do, will reduce or eliminate fraudulent and criminal activities, help authorities determine the exact number of valid and accurate SIMs on the networks, enable operators to build better demographics of their customer base, and help them develop products and services to suit the various groupings,” Mrs Owusu-Ekuful stated.

She also claims that the Regulator, NCA, will receive more precise data in order to better control the business.

She stated that SIM Registration will boost economic growth because people will use secure devices to access E-Government services and other private mobile-based digital solutions as their faith in the telecommunications sector grow. “It will reduce mobile money fraud and help underprivileged groups gain access to banking services,” Minister stated.

SIM Card Re-Registration

Mrs Owusu-Ekuful described the SIM Registration procedures. This includes the following:

1 To obtain a new SIM card, all new subscribers must present their Ghana card. Operators will be required to check the Business Registration paperwork with the Registrar General’s Department and the identity of the Shareholder or Director for Limited Liability Companies and Public Institutions, respectively, before registering sims in bulk

2 Existing users will use USSD and a SIM registration app to register their SIMs.

3 All subscribers and enterprises will be verified against the National Identification Authority and the Registrar General’s Department databases if needed. Indeed, in order to register SIMs, a shareholder or director of the company must directly be tied to the registration of the SIMs, in addition to obtaining confirmation from the Registrar General’s Department.

4 Individuals can register up to 10 SIM cards across all networks, whereas foreigners can only register up to three SIM cards across all networks. Let me add a word of warning here: consumers should not believe they can hide behind businesses and register as many SIM cards as they wish. All Business SIM Cards will be linked to a Shareholder or Director of the Company, and if a Business SIM Card is proven to have been used fraudulently, the Shareholder or Director will be held accountable.

5 The NCA will provide procedures that will allow subscribers (both individuals and businesses) to check and authenticate all SIM cards registered in their names at any time.

6 Foreign visitors to Ghana can obtain a SIM Card by presenting their passports or travel cards, but they can only use it for 30 days before it is cancelled. Foreigners who want to use a SIM card in Ghana for longer than 30 days will need to get a Non-Citizen Ghana Card. Before registering and activating a SIM Card for foreigners, the NCA has made it essential for operators to check passports and travel cards against an international database. For diplomatic employees living and working in Ghana, special accommodations will be established.

7 One of the more fascinating things we’re doing is enforcing Rule 6 of the SIM Regulations, which states:

i. “A network operator or service provider that provides international roaming service to a subscriber from another country shall engage into an agreement with the subscriber’s network operator or service provider.”

ii. “During the duration that the subscriber uses the Subscriber Identity Module in the country, the agreement shall provide for the subscriber’s particulars in the records of the network operator or service provider.”

We feel that enforcing this will prevent would-be fraudsters and criminals from utilizing SIM cards from other countries to participate in an illicit activity on Ghanaian networks.

8. To aid E-education and account for the increased use of communication services since the start of the COVID 19 pandemic. The minimum age for registration is 15 years old.

9 For the first time in Ghana, a SIM Register will be established, similar to those in Brazil, Germany, and Switzerland. The SIM Register will serve as a database that will provide comprehensive statistics on the number of subscribers in Ghana, as well as a resource for tracking fraudsters and criminals.

10 Barring any unforeseen circumstances, SIM Registration will begin on October 1, 2021, and last for six (6) months, ending on March 31, 2022. Sims that have not been registered before the end of the exercise will be blocked.

11 The NIA is opening Regional and District Offices to allow Ghanaians who have not yet registered for their Ghana Card to do so, and we encourage all Ghanaians and foreigners living in Ghana to have their Ghana Cards and Non-Citizen Ghana Cards ready. Those who have registered but have not yet received their Ghana Cards should be able to do so at any of the NIA locations.

SIM Card Re-Registration

Alternatively: How To Register Your Sim Card With Your Ghana Card

1 Dial *404# on the sim card you want to register

2 Enter Ghana card pin( enter letters figures without the hyphens)

3 Confirm Ghana card pin

4 Enter your surname, first name, and other names 

5 Enter your date of birth in this format DDMMYY

6 Select your sex

7 Confirm details 

8 Submit the details provides after confirmation 

9 Visit your service provider( Agent Customer care) to complete the registration 

Note: If successful you will get a confirmation message with a unique code

If you are unsuccessful due to a verification failure at the national identification authority (NIA), you will be notified to contact the NIA.

Data Security and Protection

Mrs Owusu-Ekuful explained that registration information will be made available to law enforcement agencies upon receipt of a court order to help them prevent, detect, investigate, and prosecute fraud and other criminal activities, as well as to assist in emergencies and national security situations such as terrorist attacks, natural disasters, and public health emergencies.

The information will be kept in a Central SIM Registry at the National Information Technology Agency, she said, with access to the database restricted. “The Data Protection Act of 2012 will be strictly followed” (Act 843). In addition, the Data Protection Commission is a crucial participant in this process,” she noted.

Central Equipment Identity Register (CEIR)

As stated in the Executive Instrument 63 Minister, the government would implement handset and equipment registration alongside SIM registration and establish the CEIR.

“In order to aggregate all IMEIs from all local operators in a single national IMEI database, the Central Equipment Identity Register links to MNOs’ systems in a non-intrusive manner.”

Mobile device makers estimate that roughly 5 million mobile devices are imported into the country each year, but barely 60% of these imports pay the proper customs fees and taxes, according to Mrs Owusu-Ekuful.

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According to data from the Ghana Revenue Authority (GRA), 40% of these mobile devices enter the Ghanaian market illegally, preventing the government from benefiting from the expected tax revenue. Ghana has approximately 34 million mobile subscribers, with a mobile penetration rate exceeding 119 per cent, and a large market for mobile devices.

According to her, Ghana’s unregulated industry has resulted in a thriving device black market, with smuggled mobile device sales, a high rate of device theft, and the cloning of device identifications. Smuggled devices are sold on the open market, at unofficial retail outlets, and on the internet.

The impact of smuggling and trading of counterfeit mobile devices include the following:

  1. Government revenue loss since these products enter the market via unauthorized means, avoiding the payment of appropriate customs and taxes.
  2. Registered firms face unfair competition from illegal gadgets, which are less expensive and pose a danger to legitimate businesses’ viability.
  3. Health Consequences of devices on the market that are not built to fulfil regulatory criteria, resulting in high RF exposure, which can lead to cancer and other diseases, as well as catastrophic battery explosions.
  4. Inadequate hardware and software design causes more call dropouts, exhausting network resources, and resulting in poor service quality and user experience.
  5. Criminal gangs are bringing in stolen phones from other countries.
  6. Creates an incentive for device theft and resale, raising crime rates and increasing citizens’ feelings of insecurity. Other crimes can be committed with this stolen equipment.

Establishment  Of The Central Equipment Identity Registry

To combat the smuggling and trade of counterfeit, stolen, and substandard mobile devices, and to increase the potential for increased revenues, the Communications and Digitalisation Minister revealed that technology has been developed to ensure that these devices only work when they enter the country legally.

“A Central Equipment Identity Registry (CEIR) keeps track of all devices in the country, reducing the number of smuggled and counterfeit mobile gadgets.”

She claims that each cellular network maintains an Equipment Identity Registry (EIR), which is a database that stores all of the IMEI numbers of all of the users’ devices. The International Mobile Equipment Identity (IMEI) is a unique identification code assigned to all Global System for Mobile (GSM) devices, she explained. “When a mobile device connects to a specific network, the MSC requests the mobile device’s IMEI, which is then forwarded to the EIR for further authorization.”

CEIR is a common EIR database that combines IMEI numbers from all networks’ EIR. Because the information is maintained in the CEIR, it will be updated on a regular basis in all of the networks’ EIRs,” she explained.

She explained that the Ghana CEIR will be linked to a global database (GSMA database) in order to retrieve the IMEI of permitted and blacklisted devices. Mobile devices entering the country will be correctly authorized as a result of this. It will also be linked to the databases of all Ghanaian mobile network operators in order to synchronize and update information on blacklisted and whitelisted devices. “This will ensure that only CEIR-approved mobile devices are allowed to operate in Ghana.” In our own repository, it will produce and preserve a list of all blacklisted and whitelisted devices.”

Mrs Ursula Owusu-Ekuful highlighted that while importing mobile devices, the IMEI of the devices must be captured in the CEIR database during the declaration process. The recorded data will be synchronized with the GSMA database, confirming the device’s standard and ownership status. During the declaration process, compliance with customs duty payment will be ensured.

The Government’s Promise

According to her, the Ghanaian government has implemented good digitalization activities and innovations, increasing the focus beyond access by creating programs and plans that focus on widespread secure adoption and usage of Information and Communications Technologies (ICTs). “It is critical to encourage consumers, businesses, and government institutions to use digital applications, and we are working to build and maintain secure digital platforms, apps, and systems in Ghana.” The government believes that having a reliable SIM database and CEIR is a critical step toward improving our digitalization.”

She advised all subscribers to begin obtaining their national IDs as soon as possible in order to ensure a quick and simple registration process.

“In order for consumers and the general public to comprehend the necessity for re-registration, the procedure, and the requirement for registration, they must be empowered with knowledge and insights.” We invite all media houses to assist us to reach this goal as industry partners, and we count on your support. In the next few days, a comprehensive public awareness campaign will be performed on these topics, and we implore the media to work with the government to make this registration process a success for our collective interest, she said.

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Cyber Attack

How To Recover Your Online Reputation After a Cyber Attack Experience

CYBER ATTACK: Regardless of how strong your company’s protections are, someone will eventually manage to breach your security. Any defence can be overwhelmed by a skilled and determined attacker (or group of attackers).

According to the US Securities and Exchange Commission, 60 per cent of small businesses close after discovering an information security compromise.,

Even if it feels like it, a security compromise is not the end of the world – no matter what you think. When you have a plan in place to recover from a security breach and be ready to move on, you can get back to business as normal after an attack

What is the definition of a cyber attack?

Simply put, a cyber attack occurs when someone gains unauthorized access to a system by exploiting cybersecurity flaws or circumventing security protections. Cyber hackers are the most likely perpetrators, however, self-directed programs like viruses or malware could also be involved.

One could carry out an attack either intentionally or unintentionally. Intentional cyber attacks are usually motivated by one of two factors. Attackers attempting to break into secure information or crash the network result in data breaches or crypto-jacking assaults (which use computing resources for their goals).

READ ALSO: How To Use Podcasts In Business

Even though these attacks are terrifying, they are easier to recognize and prepare for than mishaps caused by human error, ignorance, or other factors.

Cyberattacks and their Types

Despite their ubiquitous use, cyberattacks and security breaches are not the same. It’s not always accurate that a security breach or lack of cybersecurity measures resulted in the compromise of private or confidential information. Unauthorized users get access to or leak confidential information in an untrustworthy environment, which is referred to as a “cyberattack.”

Cyberattacks are divided into seven categories:

The following sorts of cyber security dangers should be well-understood by cyber security professionals and not taken lightly .

1. Insider Threat

Insider assaults are especially harmful since the employee (or vendor) willfully compromises data or gains access to data for personal gain.

2. Hacking Intrusions

Cybercriminals utilize phishing scams, brute force attacks, ransomware, stalker were, and other methods to get access to secure data.

3. Physical Theft

Despite having a secure network infrastructure protected by firewalls and cybersecurity software, some businesses are concerned about non-authorized individuals leaving the facility with important data on their laptops. A thief might also acquire access to a protected place, download data, and transfer files using this drive.

4. Accidental Internet Exposure

Data that is exposed to the public internet can be accessed by unauthorized persons and exposed in a significant way. Organizations used to be less concerned about securing data when it was accessed over LAN connections and stored on-premises servers, but as cloud computing has grown in popularity, companies have been much more aggressive about protecting data when it is accessed over the internet.

Data can be mistakenly disclosed or compromised by a “man in the middle” cyberattack if you connect to the public internet.

5. Human Error

It’s not uncommon for people to make mistakes. Data handling is no exception when it comes to cybersecurity vulnerabilities. According to the Information Commissioner’s Office, human error was responsible for nearly 90% of all data breaches in the United Kingdom in 2019. (ICO).

6. Unauthorized Access

People who do not have suitable access restrictions, such as poorly monitored admin rights and insufficient user segmentation, may feel compelled to treat information as confidential or share it with the wrong people. If not addressed, poor access control may lead to additional sorts of security breaches and costly data breaches.

7. Data On-Move

Hard drives, backup tapes, and flash drives can be used to physically transport data between places, but they are constantly at risk of being lost or damaged while in transit.

A Guide to Dealing with Cyber attack

When a cyberattack happens, a clear plan of action must be devised. The incident response plan should be followed in these scenarios. Cybersecurity incident management strategies should have been widely shared throughout the firm so that everyone is aware of their roles and responsibilities.

#Step1: Combating the Attack

Recognizing that an incident had occurred was the first step toward recovery. If you notice a security breach as soon as possible when it occurred, your firm will benefit. It will take some time to bring down the first hacked system; hackers will have to exploit its flaws to target the rest of your systems.

In the second step, we isolate the compromised system(s) or disable the administrator account’s access privileges, effectively preventing the attacker from gaining access.

Finally, the threat must be removed. The methods of elimination may differ depending on the type of attack that happened. It may be essential to completely format (or even remove and replace) all afflicted media in order to remove ransomware. It’s possible that the corrupted data can be restored from a remote backup (assuming one is available).

The damage produced by a breach can be minimized if an attacker is prevented from leaving the system that they have hacked before the breach occurs.

After the source of the attack has been removed, the only way to recover is to remove the source of the attack.

#Step2: Exploring the Method of Cyber Attack

It is critical to understand how the attack occurred in order to prevent attackers from just replicating the same attack approach. Further examination into compromised systems is also suggested, as the attacker may have left further malware on the machine. Activity logs must be retained in the case of a breach for later forensic investigation. You’ll be able to find the source of the assault and prevent it from happening again this way.

#Step3: Notifying Potentially Affected Parties

It’s critical to figure out which computer systems have been hacked and what information is at risk when performing your investigation. If your system has been compromised, notify all affected parties as quickly as feasible.

After a cyber attack, you must defend your company’s reputation by sending these types of notices. A commitment to protecting your clients in the event of a data breach, as well as prompt and honest behaviour, demonstrates your dedication to their data’s security. A serious data security breach can result in a significant reaction. A big breach can be avoided by decreasing the reaction.

To aid in the investigation and comply with security breach notification regulations, cyber security authorities should be notified as soon as possible.

#Step4: Using Your Network to Restore Assets

If your network has been breached, you can restore the assets that have been compromised based on your preparedness. Some IT assets may be deleted or replaced, and any lost data could be recovered from a backup.

By activating whole cloud-based replicas of the network environment, you may be able to restore your business’ network to normal very rapidly as you investigate the intrusion.

The optimum technique to restore assets on a network is usually determined by business continuity (BC) and disaster recovery (DR) strategies. You need a strategy to keep your business functioning if one of your assets fails and you don’t have access to the other. To avoid failures, create a BC/DR plan ahead of time.

If your production environment is being isolated for more extensive repairs, you may wish to turn on a cloud-based replica to utilize while your original environment is being repaired.

Remember to keep track of which assets have been deleted from your network and which ones should be added based on a recent discovery. You may rest assured that you haven’t forgotten anything and that your network is free of surprises.

#Step5: Making Preparations for the Next Attack

It’s time to prepare for the next attack after you’ve implemented a BC/DR plan and recovered from the last one. There’s a considerable probability you’ll be targeted again if you’ve been hit by a group or attacked by others utilizing the same attack tactic.

If you look into the attack, you might be able to help a lot. You can repair the cybersecurity holes that allowed the attack to happen by identifying how the attacker(s) obtained access and how they got inside. It is feasible to prevent future breaches by doing so.

Studying the implementation of your BC/DR strategy can also help you enhance future BC/DR plans. These enhancements may result in faster response times and less disruption, lowering the impact of an attack.


Because many firms don’t know where to start when it comes to defending their systems from security breaches, creating an incident response plan for when problems do occur can be tough. Having a managed cybersecurity service provider (MSSP) on your side can be extremely beneficial both before and during a crisis. Whether doing vulnerability assessments, penetration testing or monitoring SEIM solutions, a good cybersecurity firm can help ensure business continuity.

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Podcasts In Business

How To Use Podcasts In Business

When you first start out in business, you can expect to face a lot of competition. Even if your goods or services are superior to those of your competitors, no one will buy them until they are familiar with your background. Having the best bargain will not help you increase your profit. Instead of focusing on prices and offers, you should think of something creative and profitable for your marketing strategy.

Several digital marketing strategies can assist you in maximizing your company’s online growth potential. One of the most efficient digital marketing strategies for promoting your company’s online presence is content marketing. With well-researched and thoroughly written content, you can reach your target audience. This method provides maximum exposure for your company at no or cheap cost.

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Pay-per-click, SEO, affiliate marketing, and email marketing are examples of digital marketing strategies that can drain your company’s money. Podcasts can be used by businesses for a variety of purposes, including disseminating information about new products, company information, and industry news. Including podcasts in your marketing strategy will benefit your company in a variety of ways. Following that, here are some suggestions for how to create a podcast for your company:

Presence of Authority

Using podcasts in business is a fantastic way to get the word out about your expertise in your field. By pouring your energy and speaking talents into the topic, you can give it an air of authority that is sometimes lacking in the written word. Regular podcasts with accurate information or ideas could help you and your company establish yourself as an industry thought leader. Customers want to know that a company knows what they’re talking about, and podcasts help to develop that trust.

Stronger bond with the audience

Hearing the presenter’s voice creates a stronger connection with the audience than reading an article on your website. Your listeners will become familiar with your voice and presentation style if you broadcast podcasts on a regular basis. Customers are more likely to return if they are familiar with your business.

A podcast allows you to engage with potential customers on a more personal level. They gain a deeper understanding of your firm beliefs and practices. Furthermore, your listeners have the option of listening to the podcast in a variety of ways. Readers must pay greater attention to the task at hand, whether they are reading traditional print media or browsing the web. The best thing about having a podcast is that it allows people to listen to it while doing something else.

Efficient and reliable

A podcast can be created in any location, whether a company facility or a home-based business. The podcast is recorded on a computer. To record the sound, you’ll need a microphone. Your podcast will benefit from a high-quality microphone. Producing a professional podcast also necessitates the use of audio file editing software. Because you can do it yourself, this method is often more cost-effective than standard publicity methods.


Because of their familiarity and consistency, regular podcasts help to grow your company’s brand and make it a household name. You can include details about your products and services that are related to the podcast’s content. If you’re a financial planner recording a podcast about retirement planning, for example, go into great depth about the services you provide in that industry. Podcasts serve as a sort of advertisement for your firm in this way.

Small businesses should use podcasting as part of their digital marketing strategy for a variety of reasons. A well-researched podcast helps you to communicate your ideas to the world in a unique and entertaining way. Businesses that want to maintain their clients’ attention for longer periods of time may consider using a podcast as part of their marketing plan.

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Twitter Marketing Tips

10 Trending Twitter Marketing Tips For 2021

Twitter, the social media marketing behemoth, has earned quite a reputation for itself over the last decade or so. However, it is the most popular platform for users to connect with businesses and share their opinions on the internet. Businesses and advertisers are investing a lot of time and money in social media in order to grow their presence.

As a result of all of this, Twitter is quickly becoming one of the most popular social media marketing platforms.

Twitter is a powerful social networking and search engine where you can generally receive the most up-to-date information about practically any problem, whether it’s pop culture, local or worldwide news, your employment, or the brands you use and wear.

How To Use Twitter To Grow Your Business

Developing, uploading, and spreading information for your target audience, as well as your followers, is one of the most successful ways to promote on Twitter

These tactics are intended to increase conversions, brand visibility, and sales by attracting new followers and leads. Check out these Twitter marketing tips to help you become a marketing guru and attract the right audience for your brand or company.

1. Understand the Industry in Depth 

Things are simplified because only the relevant information is available when signing into your Twitter accounts. Just make sure you’re only following profiles that are relevant to you. When building a Twitter strategic strategy, it’s a good idea to start by researching possible media platform competitors.

To accomplish this, keep track of relevant individuals and businesses in your field. Make a mental note of any good ideas that spring to mind. Instead of looking for brilliant ideas, look for patterns. They may appear spectacular at first, but they may not last indefinitely.

2. Optimisation Of Your Twitter Profile

The name of your Twitter account is displayed whenever someone visits your Twitter profile. In order to capture your users’ interest, you must provide a strong first impression. First and foremost, your Twitter account should be optimized.

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Despite its obviousness, Twitter marketing heavily relies on this strategy. As a consequence, you’ll be able to increase the number of people that follow your brand’s Twitter account.

As a business, your Twitter account should be concise, distinctive, and easily identified. If you call your company something other than what it is known as, you will cause confusion. Instead of using a generic profile photograph, use one that is specific to your brand.

3. Using Popular Hashtags 

By making your content more visible, hashtags can help you attract more people to engage with it. Hashtags have been demonstrated to increase tweet engagement by twofold when compared to tweets without them. On the other hand, engagement on tweets including two hashtags has decreased by 17%.

You may use this to track, analyze, and monitor engagement data for any hashtag you’re interested in. Here you’ll see relevant hashtags for your website, as well as engagement data

You’ll be able to get more people to see your work if you use these hashtags. It may also assist you in locating and targeting folks who share your interests.

4. Pin The Contents On Your Twitter Account

Pinning tweets to the top of your timeline is another great Twitter marketing strategy. Your post will display at the top of your Twitter stream if you pin it, which will increase the number of impressions and engagements

The only drawback of pinned tweets is that you must pick and choose what you display on your Twitter feed. You must select the best tweets if you want to promote them.

In order to effectively display your brand and grow your social media following, you must select tweets that people find engaging.

5. Make Your Content Schedule

As your fan base grows, you’ll need to provide frequent updates to keep people engaged in your company and its services. Furthermore, you should tweet frequently and at the appropriate times. Here are some recommendations for when organizations should start tweeting (on average):

1 Between the hours of 8–10 a.m. and 6–9 p.m. on weekdays (according to commuting timetables).

2 From 12 p.m. to 6 p.m., Monday through Friday.

3 Weekends are the best days to tweet if you’re a B2C company.

4 Weekdays are the best days for B2B enterprises to tweet.

After you’ve established how often but when to post your content, you may employ a social media management tool. You can also schedule them ahead of time, which will allow you to focus on other things.

6. Twitter Profile Bio Needs To Be Strong

It’s crucial to write a bio for your Twitter account that people will remember. This is due to a number of factors. First and foremost, it is your literary prologue, therefore it should swiftly define what visitors may expect from the content you present on your website. You only have 80 percent accuracy to work with, so choose your words carefully to ensure that your bio appropriately represents your company.

7. Communicating With Your Followers

As your company grows, it’s critical to remember to engage with your growing Twitter following. This one will help you create personal interactions for your followers and audience members, keeping them coming back to your account and fostering a sense of consumer loyalty. You can “Like” someone’s engagement or even respond to them on Twitter if they retweet your post or respond to your tweet.

8. Running A Twitter Campaign

There are a variety of social media marketing tactics that may be employed to reach your target demographic and increase traffic to your website. Create a Twitter-specific social media marketing approach to increase your brand recognition.

You’ll be able to target folks and develop your following while also raising the visibility of your company on Twitter. To execute this campaign effectively, you must first investigate your competition and then create something enticing for your target demographic.

9. Keep A Check On Your Direct Messages

Twitter, like other social media networks, has a direct messaging inbox. Users can send you a private message if they have a query or wish to express their concerns. As a result, make it a habit to check your email on a regular basis to see what sort of service and support your firm is known for, as well as how much attention you pay to your followers and clients.

10. Put More Stress On Your Followers Interests While Creating Contents

When creating content, remember to prioritize your customers’ needs and expectations because they are your ultimate goal.

If you want to connect with people, consider their preferences and requirements when sharing or presenting the material. This will ensure that your content is well-made and well-received. If you meet the needs of your target market and customer profile, they will be more likely to engage with and support your brand.


The preceding post contains some expert advice for mastering Twitter traffic and improving the value of your business on Twitter, which is now the most popular social media site. To get a favorable response from the market, you should look over these guidelines and try to apply them to your content creation operations. Only once you have a thorough understanding of Twitter’s social media marketing approach can you master it.

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Minority-owned small businesses

Support Minority-Owned Small Businesses : 7 Ways You Can you It

Minority-owned small businesses are almost certainly an important part of your community’s economy. According to the US Senate Committee on Small Business and Entrepreneurship, the United States has nearly 4 million minority-owned firms with $700 million in sales.

These enterprises accounted for half of the 2 million businesses founded in the United States over the last decade, and they created 4.7 million jobs. Look around—the success of these minority-owned small companies is likely the reason your city continues to develop.

As a consumer and as a company owner, you can support minority-owned enterprises. Take a look at these seven ways you can assist kids in their development

1. Purchase from them

Buying their goods and services is the simplest method to support a minority-owned business. You can opt to support a minority-owned business whether you’re shopping at a local coffee shop or hiring a florist for your wedding.

Supporting diverse communities strengthens neighbourhoods and advances the quest for equal prosperity. The money you spend here will not only assist to increase diversity, but it will also stay in your community and support local companies, increasing wealth.

2. Skip Services That Take  Profits From Companies

When buying from minority-owned businesses, avoid using services like UberEats or Shipt, as this is a rule of thumb that applies to practically any small business. Instead, check to see if they have a local delivery service or pick up the items personally.

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National businesses like DoorDash can take up to 30% of each order’s profit, implying that your assistance may not go as far as you had hoped. Purchasing locally also entails the use of shipping or delivery services.

3. Promote their products in your company

Look for ways to hire minority-owned businesses and market their products if you work with a variety of vendors to keep your firm solvent. A breakfast restaurant, for example, might serve coffee from a minority-owned roaster or pastries from a minority-owned baker. This relationship promotes their business, expands your selection, and increases wealth for both of you.

4. Write reviews for minority-owned businesses on the internet.

One of the finest ways to help a locally run minority-owned business is to provide feedback in the form of internet reviews.

Leave a nice review on Google, Yelp, Facebook, or other review sites if you had a good experience. If you have photos, please share them. This act may appear insignificant, but it can help them enhance their internet presence and develop their business—and it won’t cost you anything other than a few minutes of your time.

5. Work with the Chamber of Commerce to support a minority-owned business.

There are about 2.6 million Black-owned firms in the United States, according to the Minority Business Development Agency (part of the US Department of Commerce). They employ about 110,000 people.

96 per cent of Black-owned firms are sole proprietorships or partnerships with no employees, according to this figure. Because they can’t afford the costs associated with joining professional organizations or the local Chamber of Commerce, these small firms frequently miss out on networking opportunities.

Offer to support a minority-owned business if you are a member of any dues-paying organization. This funding allows these small company owners to sit at the same table as larger, wealthier groups in your community, reaping the same benefits.

6. Provide services on a sliding scale

Even though the value of your services as a business owner stays the same, not everyone can afford to pay for them. For nonprofits and minority-owned businesses, certain service providers, such as accountants, marketers, and web designers, offer a “pay what you can” scheme.

Minority-owned businesses can greatly benefit from this flexibility. Many small business owners, for example, take up accounting and tax-related responsibilities. They may be more profitable if they had better bookkeeping or were able to take advantage of additional tax breaks. Making your accounting services available in these situations could relieve the owner’s financial stress and allow them to concentrate on building their company.

Offering a sliding rate for your services can assist you to support minority-owned businesses who require your services but cannot afford them right now.

7. Encourage diversity throughout the workforce

It may not occur to you, but embracing diversity in the workplace can assist you in supporting minority-owned businesses in your community. Your diverse workforce can help others in the community and promote minority-owned businesses that aren’t currently on your radar. A diverse workplace can also benefit your business: when your team members come from different backgrounds, you receive new perspectives and ideas.

That said, you should never expect your employees of colour to act as ambassadors for their communities or place all of the responsibility for explaining race-related issues on their shoulders. That would be an unjust request—and a burden your white teammates would never have to bear.

In other to promote minority-owned businesses, you don’t need a major business in your town or community. You can promote hard employees and great brands in your area simply by being aware of where you spend your money and who you support through their online platforms or physical shops or offices.

Sound Emojis

How To Send Sound Emojis On Facebook Messenger

Sound Emojis are a new sort of emoji that Facebook has introduced to Messenger. These sound emoticons are just emojis with sound, as their name suggests. So you can now send the birthday cake emoji to someone along with the happy birthday melody to add some extra effects. I’ll show you how to send sound emojis on Facebook Messenger in this article.

On World Emoji Day in July, Facebook released Sound Emojis. According to the emoji, these emojis play appropriate sounds or sections of popular songs. Messenger’s Android and iOS apps now support sound emojis.

There are currently 24 Sound Emojis accessible on Messenger, and Facebook may introduce more in the near future.

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Let’s take a look at how you may use Facebook Messenger to send sound emojis. Make sure the Messenger app has access to your phone’s microphone before you begin.

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To send a sound emoji on Messenger, follow these steps:

  1. Open a chat window in Messenger on your phone and send an emoji to the person you want to send it to.
  2. Now, on the right side of the message box, press the emoji icon.
  3. Then, on the right, tap the loudspeaker symbol to access the Sound emojis menu.
  4. You’ll see all of the Sound Emojis that you can send here.
  5. To send a Soundmoji, tap it, and Messenger will play the sound associated with it. You may listen to the sound of any emoji before sending it by tapping on it.
  6. After selecting an emoji to send, hit the “Send” option beneath the emoji.

That’s all there is to sending a Soundmoji to your Messenger friends and family. It’s worth noting that the sound will only play if the recipient taps on the emoji.

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Instagram videos

8 Tips For Generating Quality Instagram Videos For Online Business

INSTAGRAM VIDEOS: We all know that Instagram is a great location for people who enjoy doing business online. A good marketing plan facilitates the sale of internet enterprises. The majority of Instagram users are teenagers, schoolchildren, and students. As a result, an internet business owner must sell things that are suitable for their age group. Clothing, make-up equipment, cosmetic items, fashion, and other products for women are usually in high demand.

What about guys, then? It is uncommon for guys to like shopping because it is women that enjoy shopping, not men. Men, on the other hand, can buy things on Instagram. Men are big fans of technology things like gadgets, laptops, cameras, chargers, and cellphone accessories.

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So, if you want to start an Instagram business, you must first determine your target demographic, whether it is young people or parents. The priority of Instagram’s internet business strategy is photos and videos. This means that photographs and videos have a lot of clouts because beautiful photo and video package items pique people’s interest. On Instagram, here’s a marketing plan for generating high-quality videos for online businesses.

1. Incorporate logos within your video.

In the corporate sector, logos have a significant impact. Whether the logo is a name or a picture, every store must have one. You can place your store logo in the top right corner or the bottom right corner of every video you make. Make the logo as appealing and one-of-a-kind as possible. Not only on the movie but also on all of the photographs you provide, if possible.

The logo can be used as a watermark to prevent others from copying or duplicating it in addition to being a sign. It’s simple to make a logo. Simply use Photoshop or an online logo builder like DesignEvo to create your logo. For example, to build a logo for, simply put a distinctive and appealing icon to the front. There’s no need to be flashy.

2. Come up with an appealing title

This method is commonly used not only on Instagram but also by many internet marketers when creating the headline of their articles. Bloggers are also known for coming up with unusual titles. If you go to a news website, for example, you’ll notice that all of the titles are exciting.

To attract more Instagram users, adopt this method while creating your video title. However, you must be truthful and not deceive people. The goal is to come up with a unique title that is also “WOW.” Don’t forget to provide each video with a detailed description and to use hashtags that are currently trending but that are appropriate for the videos you’re uploading.

3. Concentrate on your product.

If you’re making a video about a tablet, keep the focus on the tablet, and if you’re making a movie about a smartphone, keep the focus on the smartphone. Don’t get your smartphone and tablet mixed up. However, because the time of videos on Instagram is so brief, you’ll need to be really inventive when creating product videos. So you have to come up with a really good and mature idea in that short amount of time.

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Don’t forget to include the product’s hashtag with everything you sell. For example, if you’re selling a smartphone, you may use the hashtag #Smartphone or #SamsungGalaxy21. You can even add a hashtag to the video directly if you like. It’s unquestionably more original and effective.

4. Video recording equipment

The major keys to producing high-quality videos are gadgets and laptops. The gadget serves as a video recording tool, while the laptop serves as a video editing tool. It can be advantageous if the specifications of your Android camera are excellent and clear when taking images. You must, of course, make the most of it.

Don’t only use the camera to make videos. Make simple cartoons using a video editor to be a little more creative. It’s a little challenging, but it’s a lot more fun than using the camera’s features to make videos.

5. Incorporate a sense of humour and inventiveness into each video.

Even if it’s just a little, try to inject a sense of comedy into every video you publish. Alternatively, if you wish to make all of the videos in the comedy genre, your subscribers will continue to grow. And your online business will flourish as a result. Making videos with hilarious material themes is preferable to making videos with too formal content.

For example, content for promotional movies for clothing that include hilarious elements will appear more creative and attract attention, especially if a product endorsement model is used. You must also organize your promotional video ideas in a brief, easy-to-understand, or to-the-point manner so that the film’s objective and promotional message is clearly communicated.

In a creative business, video material must also have a strong call to action. Because your promotional video content will appear authentic and have its own character or not look the same as other company accounts, this might pique the interest of the public who visits your account to respond or remark.

6. Hold a contest

Try to engage all of your followers in a discussion regarding the things you sell. If you win, you will be able to present a free gift (Giveaway) to someone without having to pay anything. This method is typically employed by someone who has recently launched an online store or, more commonly known as a large discount.

Try to keep an eye on online stores. The online store frequently hosts sweepstakes with fantastic prizes, such as an iPhone 12, a Samsung Galaxy, and other high-end things. Who wouldn’t want to give it a shot? It is, however, impossible if you provide such a present. It’s simple, and you may use it to give away your own stuff to your followers.

7. Create a video in which you communicate with your followers.

You’ll need to develop a more current video content strategy if you want to improve audience engagement or follows. Q&A, Request, Quiz, and other forms of interaction video content are examples. Adding interactive videos to a company promotion video on Instagram would look great and invite followers to interact. It doesn’t have to be crammed with sales pitches.

Ensure that your video material elicits a positive response from the audience in order for them to continue to follow your company. You must also develop interactive material that is responsive, humorous, and capable of providing useful solutions to your fans. Furthermore, they are not hesitant to share your Instagram content with their friends in order to join in it.

8. Add graphics and sound to your video.

Making Instagram videos will be more colourful and rhythmic if you add a touch of graphics and sound as supporting material. The information will be more original and less dull if you create high-quality films with additional graphic features. In addition, to make the content more engaging, videos might be accompanied by additional animated sounds or music.

Furthermore, commercial digital content paired with viral music is currently popular. Of course, using trending music in promotional videos for products or services is acceptable.


Someone who wants to do business on the internet needs a marketing strategy, which includes articles, adverts, photographs, and videos, among other things. The goal is for his store to become well-known and for the things he offers to be well-received.

In other words, the more people who follow or are interested in your company’s Instagram or other social media accounts, the more opportunities you’ll have. As a result, produce engaging promotional content to make a positive impression. If you have anything to add, please do so in the comments section below. Thank you, and best wishes.

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